Personal Note: I met Michelle about 2 years ago after a sweaty + powerful IntenSati Friday class. We quickly became FB/Sati friends and over time our relationship evolve to “in real life” friend. It has been an honored to witness Michelle’s journey.
My name is Michelle and I am the Founder & CEO of I AM. creative a full service branding & marketing agency servicing the mind/body/spirit, wellness, self-empowerment & self-improvement space.
Our clients consist of life coaches, health coaches, nutritionists, yoga instructors, fitness instructors, psychologists, holistic health practioners, healers, eco-friendly & green companies, and the like. We work with our clients from concept development (who are you as a brand? who do you serve? how can we reach them?) through to execution of their strategy via logos, websites, marketing materials, advertising & placement strategies, and events!
What inspired you to found I AM. Creative?
I was working in pharmaceutical marketing on these multi-million dollar global accounts, and I just felt so out of integrity. My personal life was overflowing with spiritual growth, prescribing myself foods instead of drugs, going inward and discovering a whole new world… It got to the point where I had two completely separate lives- Michelle at work and Michelle outside of work. I realized I wanted to combine my expertise with my community, and began searching for “wellness marketing agencies” or “full service agencies for life coaches”. Nothing came up. So I sold my apartment, went off to India, quit my job, and created what I was looking for.
What has been your biggest challenge since launching your business?
I AM. creative grew very quickly. There was a major unmet need for a full service agency offering brand development & strategy in addition to execution, for this community. There are so many (incredible) designers out there, but there wasn’t an agency offering the strategy that came before the design, or the events that came after the website launch. We grew very very quickly, and so it has been a beautiful challenge in hiring the right team, and knowing when and how to shut down my computer!
What advice would you give to women who are struggling finding clarity?
I believe that you already know the answer. Deep down, you know who you are and you know what you are here to do. We all just need to clear the fear, clear the confusion, clear the doubt and tune in to the nutshell of deep knowing within us. We have all the answers already.
What are your go to self-care tools and experiences that restores you to your best self?
I work hard and self-care hard. I work non-stop but then take a retreat (literally) every few weeks. It’s been working for me, but I know the time is a-comin’ where I need to incorporate some of that retreat mentality into my every day life.
What inspires you to continue living a life you love each day?
The knowledge that the work my Clients do needs to reach the masses. It needs to break through the bubble and reach the people who don’t yet know how to heal themselves. And the deep knowing that I AM. the one to help these messages get out there.