Whenever I talk to start-ups, I hear the longing to know HOW? What is the roadmap? How do you go from giving your services for free into making money? What is the magical sales pitch. formula I have to follow that will lead to the goal?
I thought this would be a great opportunity to ask those who have been around to share how did they land their first paid client. What actions did they take that lead to that magical moment when money was exchange for their products and services.
I tapped into two of my favorite entrepreneurial community/networks on Facebook: LKR’s Creating Fame and Thrive Hive, I asked the ladies to answer the magical question “How did you land your first paid client?”
Here are some their pearls of wisdom:
Word of mouth! I live and breathe my brand, everywhere I go I’m helping people ‘Take the Suck out of Success’. My local flower shop lady and I have a good chat once a week. I actually get about 90% of my clients via referral and word of mouth, which I like because then I know the client is usually a great fit.
Melissa Penton, Life Coach; www.melissapenton.com
Once I figured out what service I wanted to provide to others, I began studying and honing my skills on myself (I was officially my first client! I paid myself.). The results were so amazing that I was pretty confident I could have a viable business, so I resigned from my employment position. My next move was to create a simple 3 page website, purchase a google ad that was targeted for my local area only, and wa-lah! my first paying client found me on the internet. That was in late 2003, and as the saying goes…the rest is history.
Melody Granger, The Well-Organized Entrepreneur (TM) Professional Organizer; www.MelodyGranger.com
As part of my market research, I interviewed a number of women entrepreneurs, who I thought were part of my niche audience. Based on those interviews, I was able to refine my niche audience a little more, and create my ideal client avatar. When I was ready to start working with clients, I sent very personalized emails to a couple of the entrepreneurs inviting them to a free 30 minute strategy session, at the end of which, I offered my services that fit their needs.
Kristina Brzezinski, UbuntuFuture (business and marketing strategy for conscious brands); www.ubuntufuture.com
I got my first paying clients, a whole bunch of them, by offering a free 6 week women’s workshop. I asked a friend of mine if she knew a few women who would be willing to help me test out my new workshop. She gathered 6 friends and by the end of the workshop several of them became paying clients.
Nikki Roberts, Coach; NikkiRobertsCoaching.com
My first client is actually a Thrive Hiver 😉 We met there and struck up a relationship. We became friends before we started working together and supported each other in our endeavors. When I mentioned my new business idea to her, she immediately enlisted my services.
Saskia Busch, Take A Load Off “Let us do the heavy lifting while you do the heavy thinking”
I hope you are inspired by these shares to go ahead and take action. I encourage you to identify one action you can take at this very moment that you can do right now towards bringing revenue to your business or side hustle.